| Mark MacKinnon May 2008)
He may be confused. He may be in the wrong business. But former John
McCain advisor and media consultant Mark MacKinnon is no ruthless, soulless
mercenary, willing to work for the election of whomever pays his salary,
capable of destroying his own mother with rumor and innuendo if that's
what it takes to achieve victory. Once it became obvious that Barack Obama
was going to be McCain's opponent, MacKinnon followed through on a promise
he made last year that he would not campaign against the Illinois Senator.
Explaining that he felt that electing an African-American Chief Executive
"would send a great message to the country and the world," McKinnon still
said he planned to vote for McCain. But creating negative ads to undermine
Obama's candidacy was something he felt he could not do. Even if one feels that MacKinnon's view of an Obama presidency is overly
dewy-eyed, this is a principled and ethical decision. Washington, D.C.
is full of people who work diligently for causes, policies and officials
they don't really support, or, in the alternative, never give their
best efforts because they don't believe in what they are doing. The
first group is called "lawyers." The second group is called "frauds."
Lawyers are commanded by their ethics rules to represent the interests
of their clients regardless of their own personal views and preferences,
but even lawyers sometimes find that a task is so repugnant that they
can't bring themselves to devote all their talent, knowledge and energy
to accomplishing it. Then they are obligated to withdraw, in the interest
of both their clients and their consciences. MacKinnon could follow the current D.C. practice of accepting a paycheck
to work for a team as a trusted professional, then later write a lucrative
tell-all book about how he was deceived and disillusioned, and how those
around him turned out to be blackguards, liars and fools. This is called
"the Scott McClellan System," and it is venal, disloyal and despicable
in every way. The MacKinnon System, in contrast, is to give up that
paycheck when you find that either you can't bring yourself to do your
job as well as you need to, or won't like yourself if you do. Good system. And ethical, too.
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© 2007 Jack Marshall & ProEthics,
Ltd |